Find out what is preventing your site from ranking well in the search engines. Learn what requires your immediate attention and improve it.
Read More
Health Check - Perform a site search ("site:www.yourdomain.com") - Perform brand searches (product/service name) - Review the total pages indexed - Duplicate content review (www vs. non-www, etc) Content Review - Quality - Length - Human or goal-focused - Ease of read/use Page Structure 1 - Search-friendly URLs - Complete and relevant Title Tags - Unique, relevant Meta Descriptions - Number of links on the page | Usability Review - Site load time - Home page layout - Landing interior page --> Keyword focus - Quality/frequency of CTA Server Redirect/Response Codes 301, 302, 307, 404, 410, 500, 503 Page Structure 2 Review of internal link structure (including anchor text) Image names Image size Semantic HTML review |
Find out which are the best keywords or search phrases for your business. Get ranked on first page of Google for "expensive keywords" and save tons of advertising fee + attract many warm, interested visitors.
Read More
Creating the keyword list * Enter website and competitors' site/pages to Google Keyword tool - Service - Product - Details - Features - Benefits * Pull keywords currently driving traffic from analytics * Survey customers (past/present) * Listen on social channels via Social Mention or Topsy Grade Keywords Relevance Volume Difficulty (organic, paid) Value per conversion Estimate cost of traffic |
Check why your competitors are out-performing you online. Correct your weaknesses and overtake your competitors online.
Read More
Competitive Site List Industry competitors (primary market) --> List 3-5 leaders of the industry and direct competitors Niche competitors (secondary market) --> List 2-3 competitors that specialize in specific areas of your industry Industry blogs, publications, associations --> List 25-50 influential industry sites Content Analysis Top pages Quality Frequency Uniqueness Link building potential Types of content Call to action User-generated content Social Media Listen On Social Channels | Link Analysis Total number of inbound links Total number of linking domains Link building content Quality of links Source of link generation Ease of replication Distribution channels |